Online Course Support | Qualitative Research

Suppose your client is designing software to be used by orthopedic surgeons. They want to know how likely a busy surgeon would be to adopt this new system within that specialization. Which method is best?


When you need an opinion about a product, an in-depth interview is best. In this case, you’d need Key Opinion Leaders, which would be the orthopedic surgeons, not their patients or assistants.

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