7. Question 7 If you’re doing a split-test, which variable should you change to compare how effective your ads are at reaching different demographics? 1 / 1 point Creative Placement Audience Delivery…
6. Question 6 Which bid strategy is best for maximizing the number of outcomes for your budget, while keeping the average cost per outcome below a certain amount? 1 / 1 point …
2. Question 2 A new mattress company is trying to introduce itself to customers that are likely to be interested in and remember them. Which objective should the nonprofit apply?…
1. Question 1 Which Facebook ad campaign objective group includes objectives to create initial awareness of your brand? 1 / 1 point Awareness Consideration Conversions Traffic Correct! The awareness objective…
10. Question 10 True or False? Ads Manager’s Engage Customers section is where you can create a “catalog” of all your products. 1 point True False
4. Question 4 Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver. Company One targeted people who…
3. Question 3 Which part of the Facebook total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome? 1 / 1 point …
1. Question 1 Which of the following are examples of ad placement options for ads created on Ads Manager? (Choose all that apply) 1 point Profile In-Article …
7. Question 7 What is the structure of a Facebook ad campaign? 1 / 1 point Campaign –> ad set Campaign –> ad set –> ad Ad set –> ad –> campaign…
6. Question 6 True or False: Clicking the “gear” icon in the bottom corner of Ads Manager’s left sidebar will bring you to the Settings menu. 1 / 1 point False …
