7. Question 7 If you’re doing a split-test, which variable should you change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options? 1 / 1 point…
5. Question 5 Which bid strategy allows you to set the average amount you’re willing to pay for a desired outcome, like a conversion, on your website? 1 / 1 point Lowest…
4. Question 4 Let’s say you’re trying to achieve a marketing goal for app downloads. You want 40,000 people to download the app, which costs $1. You make $0.50 in…
2. Question 2 A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply? 1 / 1 point Brand…
1. Question 1 Which Facebook campaign objective should be selected to generate sales on a website or app? 1 / 1 point Traffic Awareness Reach Conversions Correct! The Facebook Conversion…
7. Question 7 If you’re doing a split-test, which variable should you change if you want to see whether one image-text combination gets more leads than another? 1 / 1 point Creative…
5. Question 5 Which bid strategy tells Facebook to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by…
4. Question 4 Let’s say you have an expected revenue of $100,000. With the Rule of Thirds in mind, what should your upper limit for advertising spending be in dollars?…
3. Question 3 Which type of budget in Ads Manager lets you control how much money you spend on each ad set? 1 / 1 point Lifetime Budget Campaign Budget Optimization Ad…
7. Question 7 If you’re doing a split-test, which variable should you change to compare how effective your ads are at reaching different demographics? 1 / 1 point Creative Placement Audience Delivery…
