Which example below best fits the concept of a “target audience”?
9. Question 9 Which example below best fits the concept of a “target audience”? 1 / 1 point A suburban dad with young kids and a backyard pool seeing an ad in…
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A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video.
8. Question 8 A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client…
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What is the difference between “Stories” ad placement and “In-Stream” ad placement, and why is it important?
5. Question 5 What is the difference between “Stories” ad placement and “In-Stream” ad placement, and why is it important? 1 / 1 point “Stories” placement comes between finished stories, so the…
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True or False: You must have Lifetime budget selected in order to set a specific ads schedule (i.e. one with specified days and times).
4. Question 4 True or False: You must have Lifetime budget selected in order to set a specific ads schedule (i.e. one with specified days and times). 1 / 1 point True…
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A local bookstore has been in a town for thirty years, owned by one family. The daughter is now taking over the business. She has plans to upgrade the store’s website and create a social media presence for it. They already have a massive list of customers stored in their internal database from sales tracking and newsletter signups. How could they easily begin targeting their audience online using Ads Manager?
3. Question 3 A local bookstore has been in a town for thirty years, owned by one family. The daughter is now taking over the business. She has plans to…
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An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can’t seem to get it to pick up. They know they have sales, and they know they have visitors to the product page, but they can’t connect the two, and retargeting their core audience doesn’t seem to be working. They recently installed the Facebook pixel on the website. What are all the events they can now track?
2. Question 2 An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can’t seem to…
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Which bid strategy does Facebook recommend you select in Ads Manager?
6. Question 6 Which bid strategy does Facebook recommend you select in Ads Manager? 1 point Cost Cap Bid Cap Target Cost Lowest…
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Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
8. Question 8 Which variable in a split test compares how effective your ads are at reaching different audiences or demographics? 1 / 1 point Placement Audience Delivery Optimization Creative …
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A retailer is opening a new store and wants to optimize towards generating more physical store visits to the new location to claim exclusive offers. Which objective should the retailer apply?
2. Question 2 A retailer is opening a new store and wants to optimize towards generating more physical store visits to the new location to claim exclusive offers. Which objective…
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Which variable in a split compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?
8. Question 8 Which variable in a split compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments? 1 / 1 point…