An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can’t seem to get it to pick up. They know they have sales, and they know they have visitors to the product page, but they can’t connect the two. Retargeting their core audience doesn’t seem to be working. Why would installing the Facebook Pixel be a good idea?
The Pixel is like Google Analytics, so it’ll provide web metrics content
Correct! They can track all the events above to help them better target their audience and increase sales.
