A movie theater just opened in New York City. They show classic, foreign, and art-house films, and do theme weeks, film festivals, and actively promote local filmmakers, bringing them in for discussions of their films. You’re creating a Core Audience for them. What criteria would you probably choose?
- Location: New York City
- Age: 30-60
- Gender: All
- Detailed Targeting: Filmmaking, Art Film, Movies, Short Films, Documentaries
- Location: Metro New York City Area
- Age: 40-60
- Gender: Men
- Detailed Targeting: Movies, Road Movies, Motorsports, Auto Racing
- Location: Northeast USA
- Age: 18-30
- Gender: All
- Detailed Targeting: Movies, Action Movies, Console Gamers, Gaming, RPG
- Location: New York State
- Age: 30-40
- Gender: Women
- Detailed Targeting: Visual arts, performing arts, art film, museums, galleries
Correct! In thinking through a target audience persona, this Core Audience will be most aligned with people interested in the theater’s offerings.
