Advertising with Facebook | Online Course Support

You’ve taken over ads management for a business who hasn’t been finding success in their advertising. When you look at their Insights, you see that their audience is usually online on the weekends. Yet when looking at the budget, you see that they chose Daily Budget. In this situation is Daily Budget the best setting for their budget?

 
 
 

Correct! The Daily Budget will continue to spend on days when your audience isn’t there, wasting money and opportunity. Change this to Lifetime Budget.

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