Advertising with Facebook | Online Course Support

You’re advertising for an event coming up at the end of the month, so there’s only a limited time in which to run ads. You want to make sure that you get your ads out to a large reach, and want reach to increase as you approach the event as needed. You would:

 
 
 

Correct! A Lifetime Budget won’t worry about daily capping, so you can optimize your reach for the event.

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