Food & Beverage Management | Online Course Support

In order to escape from the imitation-differentiation game, the company can:


The market expands as long as there are new customers who imitate their predecessors while differentiating themselves in some way. This game is often brought to a status of exasperation where companies have to decide whether or not to revitalize their products through a radical differentiation or to launch a completely new product if they want to survive in the market.

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