Your Audience and Building Personas

ByAdmin July 8, 2021July 8, 2021

Alexa

SimilarWeb

AARP Analytics

Followerwonk

Your ideal buyer

Optimized keyword content and phrases

A cross-section of the demographic data

Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

False

True

Initial keyword research

Content strategy

Key performance indicators

Strengthening your strategy

from your existing customers or users

through various social media sites

through surveys of new customers

from new customers or users

False

True

People that have a problem they’re searching for and need to figure out a solution.

People that have been exposed to it briefly in the past but haven’t become customers.

People who aren’t aware that your service exists.

People who are probably not aware of your product.

Use keywords that will help you discover potential search queries that you can then match to content service offerings and more.

Use keywords that will identify what your product or service does.

Use keywords that’ll help you define your user and build your persona.

Use keywords that market directly to your existing and future customers.

What areas they think you can improve upon.

These consumers are already your customers, and they already enjoy what you offer.

What they like best about your product or service.

They are people who currently shop with you or use your service.

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