Introduction to Google SEO

week 1 Introduction to Google SEO

ByAdmin July 7, 2021July 7, 2021

week 1 Introduction to Google SEO

1. Question 1

What is the primary method by which robots (crawlers, spiders) discover new web pages?

2 points

User queries activate robots and cause them to begin searching the web

Webmasters submit their sites to be indexed

Google and other search engines manually add new sites to an index on a regular basis

Robots follow the path created by websites linking to each other

2. True or False: Search engines have evolved to the point where the relevance and density of keywords are no longer a ranking factor for websites.

2 points

True

False

3. What does a robot determine about a new website once it has analyzed it? (Select all that apply.)

1 point

The relevance of content to a user’s search

What the site is about

What topics the site should rank for

The quality of the site’s content

4. What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site?

1 point

Perform a search query

Submit your site directly to a search engine

Add your site to free services like Google Webmasters Tools

5. In the early days, Google ranked content based primarily on:

1 point

Speed

Backlinks

User generated content

User experience

6. To cut down on spam Google has:

1 point

Google has not cut down spam

Made authority and page-rank more important

Made speed more important

Made improvements to transparency, personalized search, and more

7. From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.

1 point

Strict adherence to standards documents and workflow procedures

Continuous practice, testing, and modifying of content and optimization plans

Repetition of ideas and policies that have been proven to succeed in the past

Following Google best practices and reaching out to Google with questions and concerns

8. The overall focus of most “white hat” SEOs is traditionally:

1 point

Improving organic search results

“Churn and burn” SEO (high turnover)

Increasing advertising revenue

Acquiring paid links

9. How much of a website’s traffic comes from the first page of search results?

1 point

Less than 20%

Approximately 40%

Approximately 25%

Close to 100%

Approximately 70%

10. Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)

1 point

Working in-house for a company

Running the Public Relations campaign for a website

Working on-site at a marketing agency

Developing content for blogs and social media

Contracting for a variety of sites and companies

11. True or False: Search Engine Marketing is another, interchangeable term for SEO.

1 point

True

False

12. SEO is:

1 point

Benefits from complimentary marketing disciplines

A specialist field that doesn’t need to work with other marketing disciplines

More of a web developer skill than a marketing one

Often a “one and done” strategy

Weekly challenge 4 Participate in design critique sessions

Week 2 Current SEO Best Practices

week 1 Introduction to Google SEO

week 1 Introduction to Google SEO

SEO of Today Tomorrow and Beyond

Week 2 Current SEO Best Practices

Your Audience and Building Personas

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