Introduction to Google SEO

Week 2 Current SEO Best Practices

ByAdmin July 8, 2021

Week 2 Current SEO Best Practices

A purpose-built program used to “crawl” and index websites

A physical server system that stores and executes search commands based on specific criteria

A set of standards put in place to penalize fraudulent or inappropriate websites

A loose collection of rules applied manually to discourage certain SEO practices

All of these describe an algorithm

A piece of software designed to analyze content and determine where it displays in search

Search engines face penalties if they do not frequently update their algorithms.

Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.

All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.

They want to ensure the authority of sites created without a clear SEO strategy.

It provides guidelines for how to trick search engines into ranking a website first for a particular topic

It offers guidelines on how to ensure websites are optimized for search

It offers guidelines on how to ensure websites are over-optimized for search

It provides guidelines for deceptive SEO strategies

It was a one-time update that eliminated low quality websites from ranking well in search results

Panda updates roll out gradually over several months

It is not a one-time update. Panda updates continue to roll out from time to time.

It was designed to prevent sites with low quality content from ranking well in search results

Link networks

Aggressive exact match anchor text

Comment spam

Paid links

Allows websites to remove links to high quality sites that boost a site’s authority

Rolls out the latest Penguin update to a site

Allows website owners to remove their links to other sites

Allows website owners to remove spammy links

Site Speed

Content Quality

Backlink Quality

All of the above

Caffeine

Rank Brain

Penguin

Mobilegeddon

About once or twice a year

Thousands of times a year

Only when necessary

Week 2 Current SEO Best Practices

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