Advanced Competitive Strategy | Online Course Support

Why is it good to be big? Tick the correct boxes!

 
 
 

This is correct. Large firms a more likely to be able to capture the confidence of consumers through extensive advertising, as they have the capabilities.

 
 
 

This is correct. Large firms are more likely to be able to access cheap capital.

 
 

This is exactly right. Small firms a more likely to be limited in their ability to make use of economies of size.

 
 

This is exactly right according to the lecture.

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