Every day, you should monitor the KPIs, which determine success. You are creating a long-term relationship with community members and your KPIs might take days, months, or even years to take shape. Monitor influencer reactions and community feedback to continually improve on the contributions you are making to the community. They are telling you if the program is working for them. Many organizations test at the start of their social strategy deployment and then stop. This is a mistake you need to avoid. Every performance funnel can be incrementally improved. Test new content, new subject lines, new landing pages, and other components. Constantly develop new content and deploy it throughout the social pyramid. Always involve the influencers. They connect you with the community members.
Monitor influencer reactions and community feedback.