There are three effective ways of developing a pilot version of a larger marking plan. First, reduce the scope of the original plan. To accomplish this, you take your one year plan and eliminate the non-essential parts of the program. A second strategy is to reduce the timing of the program. If your plan was to have quarterly webinars as your empowering concept, you could create a pilot program with only the first webinar. There is a third option. That is to reduce the breadth of the program. This option works well for business to business organizations. Rather than do a national or global program, you can focus it to a single geography like a state or a country.