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Why is internal misalignment problematic for companies?
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You’re creating an ad for a boutique smartphone case company called Case. The target audience is design-conscious people aged 21-39, with an interest in modern art and minimalist home decor.
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In a prior job working for a large retailer, you analyzed company sales data in areas affected by hurricanes. Beyond the usual flashlights, batteries and bottles of water, you discovered that the top-selling item before hurricanes was beer. Your recommendation that the company stock up on beer before hurricanes resulted in 20% increase in pre-hurricane sales. What skill did you predominantly demonstrate?
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