What is organic reach?
Correct! Organic reach refers to the number of people who have seen a post through unpaid distribution.
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Your team built an online payment system for school lunches. Overall, the product is working well and you’re looking at what’s next. The schools have collected the inputs but they were a little patchy: ideas for an app, an email, and a web page. You then did some discovery interviews, which revealed that parents want to know what their child is purchasing, both to monitor their spending and their nutrition. The team wants to look at if and how this might be a worthwhile addition to their platform. What is the best next step?
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