What is Neuromarketing all About?

ByAdmin August 17, 2021

Week 1 What is Neuromarketing all About? >>> An Introduction to Consumer Neuroscience & Neuromarketing

Neuromarketing is about commercial applications of neuroscience, consumer neuroscience is about academic research

Neuromarketing is about communication, consumer neuroscience is about behaviour

Neuromarketing is about brain disorder, consumer neuroscience is about normal behaviour

Attention, Interest, Desire, Action

Representation & attention, predicted value, experienced value, remembered value, learning

Emotion, Attention, Desire, Action

Orbitofrontal cortex and occipital cortex

Dorsolateral prefrontal cortex and hippocampus

Amygdala and thalamus

Anterior cingulate cortex and parietal cortex

Nucleus accumbens and anterior insula

Amygdala and thalamus

The regional oxygen level of the blood in the brain, as an index of neural activity

Electrical activity discharges, especially from the dendrites

Neurochemical release of dopamine