An Introduction to Consumer Neuroscience & Neuromarketing

Learning & Memory

ByAdmin August 17, 2021

Week 5 Learning & Memory >>> An Introduction to Consumer Neuroscience & Neuromarketing

Tacit knowledge

Unconscious memories

Conscious memories

Working memory

Iconic memory

Long-term memory

The processing of information

Self-awareness

An emotional response

Episodic and semantic

Classical conditioning and reflexes

Procedural memory and priming

Hippocampus and dorsolateral prefrontal cortex

Entorhinal cortex and amygdala

Cerebellum and striatum

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Week 5 Learning & Memory >>> An Introduction to Consumer Neuroscience & Neuromarketing

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