Sensory Neuromarketing

ByAdmin August 17, 2021

Week 3 Sensory Neuromarketing >>> An Introduction to Consumer Neuroscience & Neuromarketing

The dorsal route and the ventral route

The medial route and the ventral route

The dorsal route and the ventromedial route

One stream is about object identity, and another one is about object emotional effect

One stream is about object identity, and another one is about object position and actions

One stream is about object recognition, and another one is about object recall

Yes, but it only needed to be specific

Yes, but it only needed to be pleasant, not specific

No, there were no effects

It led to the higher first impression and higher subjective motivation towards the brands

It led to the higher first impression towards brands

It led to lower first impression towards brands