Fundamentals of Social Media Advertising | Online Course Support

True or false? Once you’ve set a specific goal for your business that you’d like your Facebook ad to help you achieve, the next step is to choose the promotion or ad objective that matches your business goal.


Correct! Facebook offers you several different categories of ad objectives to choose from. These are all the things your ad might do for you, such as help you get more website visitors, Page likes or RSVPs for an event you’re hosting. 

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