Step 4 “Ally or acquire”
Discussing slide 11 “Connecting the professional world” of the investor presentation, see the reading “Microsoft – LinkedIn (investor presentation)”, Satya Nadella, CEO Microsoft, and Jeff Weiner, CEO LinkedIn, said the following:
And let me just turn it over to Jeff to talk a little bit about some of the vision he has shared here.
The economic graph envisions a profile on LinkedIn for every one of the 3 billion members of the global workforce, a digital representation for every company in the world, somewhere on the order of between 60 and 70 million companies, when you include small and medium sized businesses. A digital representation for every one of the job availabilities made possible by those companies, on the order of 20 million-plus. Digital reflection representation of every skill required to obtain those jobs, and through our Lynda acquisition the coursework to make that possible, a digital profile for every university or higher education organization, vocational training facility that enables people to acquire the skills they need to get the jobs offered by those companies. And then lastly, a publishing platform that facilitates the sharing of professionally relevant knowledge between individuals, companies, and universities to the extent they’re interested in doing so.
Microsoft chose an acquisition over an alliance. Below are some potential reasons. Which of these is a plausible reason for Microsoft’s choice?