Step 1 “Finding synergies”
In a conference call with financial analysts, Satya Nadella, CEO Microsoft, said: “Great, and so let me now sort of take you through a couple of illustrations to bring this home. I want to start, in fact, with talking about more of the usage of Office 365 and LinkedIn and how that will get lit up and really help drive engagement on both sides. Take the most obvious one, which is the profile. LinkedIn essentially becomes the social fabric across all of Microsoft, whether it’s in Outlook, in Excel, or Skype, or PowerPoint, or Word, or SharePoint. Now you have the ability whenever you’re looking up a contact not only to see that contact with the information that’s contained in Active Directory, but you can get at the full richness of their information in the professional network. And who are all the others in their professional network. So that’s sort of what we mean by the social fabric of your digital work and Office 365.” (Microsoft and LinkedIn Conference Call, Monday, June 13, 2016
The above explanation of Satya Nadella, CEO Microsoft, is a justification for the acquisition on the basis that:
