Market Research and Consumer Behavior Answer Of Coursera Quiz. In this post you will get Correct Quiz Answer of Market Research and Consumer Behavior

 

Market Research and Consumer Behavior Answer

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Week- 1

Graded Quiz

 

1.
Question 1

Which of the following is NOT an ‘Internal’
factor which can influence the behavior of consumers?

1 point

Age

Life-Cycle

Lifestyle

Family

2.
Question 2

Consumer behavior refers to the __________ and
behavioral processes involved when individuals
or groups search, select, purchase, use, evaluate or dispose
of products, services, ideas or experiences
to satisfy their expected needs
and desires.

1 point

Physiological

Philanthropical

Psychological

Philosophical

Peripheral

3.
Question 3
Under
rational approaches to consumer decision making, utility is maximized with
respect to which type of constrain?

1 point

Budget Constraint

Time Constraint

Health Constraint

Speed Constraint

4.
Question 4
Which
are the two distinct components of the psychological phase under the
‘Consumers’ Attitudes Perspective’?

1 point

Proactive and Reactive

Emotive and Cognitive

Primitive and Introspective

Affective and Formative

Cognitive and Affective

5.
Question 5
Which
of the following is not part of Maslow’s Theory of ‘Hierarchy of Needs’?

1 point

Social Needs

Safety Needs

Development Needs

Physiological Needs

6.
Question 6

Which of the following appeals is a component of
the ‘Motivational’ approaches towards ‘Consumers’ Thought Processes’?

1 point

Fear Appeal

Seductive Appeal

Communal Appeal

Prestigious Appeal

Hunger Appeal

7.
Question 7
Which
of the following functions is a key element of ‘Prospect Theory’?

1 point

Decision Profile

Risk Profile

Utility Profile

Demand Profile

Supply Profile

8.
Question 8

Under ‘Prospect Theory’, when value of the
product to be purchased is judged relative to a reference point,
it is called __________.

1 point

Odd-even pricing

Rational pricing

Reference pricing

Combative pricing

Peak-load pricing

9.
Question 9

Consumers usually have a tendency to favor
stability in their purchase decisions instead of change. This is called
__________.

1 point

Sample Bias

Selection Bias

Status Quo Bias

Estimation Bias

10.
Question 10

When consumers make purchases in a category
which does not require high involvement, but where frequency of transactions
are higher, consumers are getting involved in what type of buying decision
behavior?

1 point

Routine

Limited

Extensive

Intensive

Essential

11.
Question 11
Which of the following components of consumer psychology do not drive their behavioral processes?

1 point

Motivation

Perception

Memory

Adaptation

12.
Question 12
Which of the perspectives of consumer behavior involves responding to stimuli as provided by marketers?

1 point

The Cultural Perspective

The Behaviorist Perspective

The Economical Perspective

The Cognitive Perspective

 

 

 

Week- 2

Graded Quiz

 

1.
Question 1
When
consumers are in the ‘Need Recognition’ phase of the ‘Consumer Buying
Sequence’, we refer to the concepts of Ideal State vs. Actual State. When the
Ideal State is higher than the Actual State, from the perspective of marketers,
it is referred to as __________.

1 point

Cumulative Recognition

Emotional Recognition

Opportunity Recognition

Nominal Recognition

Cognitive Recognition

2.
Question 2
Usually
consumers seek information about the product they are planning to purchase from
alternative sources. Which of the following information sources is NOT one of
them?

1 point

Academic Library

Electronic Media

Internet Advertisements

Display Hoardings

Family and Friends

3.
Question 3
In
the ‘Post-Purchase Evaluation’ stage of consumer’s buying sequence,
Satisfaction is defined as the difference between experience and __________.

1 point

Elaboration

Understanding

Response

Expectations

Coordination

4.
Question 4
In
the ‘Elaboration Likelihood Model’ of ‘Attitudes Change’, when a product
purchase requires high involvement processing, marketing communications can
bring the change in attitudes through __________.

1 point

Peripheral
Cues

Focused Cues

Logical Strength

Argument Strength

Mediation

5.
Question 5
Suppose you entered a grocery store to purchase some coffee. However, when you entered the coffee aisle in the store, you realized that there were not only multiple different brands which offered the type of coffee you liked in different price ranges, package sizes and flavors, but also there were plenty of alternatives for coffee which you would like to try out, like tea and infusions. Under these circumstances, which kind of decision constraint are you facing in your purchase process?

1 point

Unexpectedness

Tiredness

Information Overload

Excitement

Enjoyment

6.
Question 6
You are the manufacturer of an unbranded product who is planning to launch it in a market which has already some established brands. Which of the following strategies you should adopt to acquire new customers?

1 point

Maintain both perception and attitude of consumers.

Maintain perception but change attitude of consumers.

Change perception but maintain attitude of consumers.

Change both perception and attitude of consumers.

 

 

 

Week- 3

Graded Quiz

 

1.
Question 1
Which of the following is a component of marketing research?

1 point

Competition

Pricing

Buying Behavior

All of the above.

None of the above.

2.
Question 2
Which is the first step in the marketing research process?

1 point

Analysis of data

Data collection

Specification of inforamtion needed

Interpretation of results

3.
Question 3
Which of the following is the best example in
which to apply causal research?

1 point

To
understand how consumers evaluate the Home Depot brand compared to competing
brands.

One-on-one depth interviews matching respondents and interviewers by gender.

The Andrew Jergens Company periodically conducting surveys to measure consumer’s
perceptions, attitudes and use of soap bars and related personal care products.

To determine the relationship between sales promotion and advertising expenditures and sales of Mercedes.

To gain insights on why Nokia is losing market share in Asia.

4.
Question 4
_________ are distinguished by the fact that the
researcher can randomly assign test units to experimental groups and also
randomly assign treatments to experimental groups.

1 point

Pre-Experimental Designs

Quasi-Experimental Designs

True Experimental Designs

Between and Within Subject Designs

Concurrent Designs

5.
Question 5
Which of the following research designs is NOT a type of descriptive research?

1 point

Normative Analysis

Regression Analysis

Case Study

Observational Study

Survey Report

6.
Question 6
When marketing researchers conduct exploratory
research, the purpose of the research is all of the following EXCEPT:

1 point

Understand casual relationship between a dependent variable and independent variable(s)

Establish priorities for future research

Refine a problem

Eliminate impractical ideas

Generate hypothesis

7.
Question 7
_________ validity measures the extent to which a causal relationship found in a study can be expected to be true in the entire population.

1 point

External

Independent

Internal

Construct

Dependent

 

 

 

Week- 4

1.
Question 1
A measurement scale with five response categories ranging from “strongly disagree” to “strongly agree,” which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus object is called a (n) ________.

1 point

Penta Scale

Opinion Rating Scale

Semantic Differential

Likert Scale

Stapel Scale

2.
Question 2
A ________ is a representation of the elements of the
target population, which consists of a list or set of directions for
identifying the target population.

1 point

Sampling Unit

Geodemographic Template

Hypothesis Testing

Census Tract

Sampling Frame

3.
Question 3
All of the following are common mistakes committed by marketing researcherswhen determining the wording of questions in a questionnaire for a survey EXCEPT:

1 point

Double-Barreled Questions

Ambiguous Words and Questions

Leading Questions

Clear Instructions

Complex Words and Questions

4.
Question 4
________ occurs when the sample results lead to non-rejection of a null hypothesis that is in fact false.

1 point

Type IV Error

Type I Error

Type III Error

Power of a Test

Type II Error

5.
Question 5
_________ validity measures the extent to which a
causal relationship found in a study can be expected to be true in the entire
population.

1 point

Internal

Construct

Dependent

External

6.
Question 6
All of the following are scales of measurement
for secondary data, except:

1 point

Nominal

Ordinal

Longitudinal

Interval

Ratio

7.
Question 7
When taking psychological measurements in survey
research, one category of single-item measures uses a scoring method for a limited
number of items that adds up to a given number. Also, this measure is used to identify
relative importance. This single-item measure is called:

1 point

Graphical Scale

Itemized Category Scale

Raml-Ordered Scale

Constant Sum Scale

 

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This is JAMD Bokhtier's website.He is a passionate Marketer who dreams,talks,learns and teaches all about Marketing,the owner & the founder of "Life Style Consultant", a specialist in "Digital Marketing" and a Sophophilic.

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