Introduction to Search Engine Optimization Quiz
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Introduction to Search Engine Optimization Coursera Quiz
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Week- 1
Getting Started & Introduction to SEO
1.
Question 1
From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and
implement SEO, according to the lectures in this lesson.
2 points
- Following Google best practices and reaching out to Google with questions and concerns
- Continuous practice, testing, and modifying of content and optimization plans
- Strict adherence to standards documents and workflow procedures
- Repetition of ideas and policies that have been proven to succeed in the past
2.
Question 2
The overall focus of most “white hat” SEOs is traditionally:
2 points
- Acquiring paid links
- Improving organic search results
- Increasing advertising revenue
- “Churn and burn” SEO (high turnover)
3.
Question 3
True or False: Search Engine Marketing is another, interchangeable term for SEO.
2 points
- True
- False
4.
Question 4
Based
on the discussion of SEO careers in this course, which of the following are
potential careers that fall under the SEO umbrella? (Select all that apply.)
2 points
- Developing
content for blogs and social media - Working on-site at a marketing agency
- Working in-house for a company
- Contracting for a variety of sites and companies
- Running
the Public Relations campaign for a website
5.
Question 5
How much of a website’s traffic comes from the first page of search results?
2 points
- Close to 100%
- Approximately
25% - Approximately 40%
- Approximately 70%
- Less
than 20%
6.
Question 6
What are three things an SEO hiring manager
might look for in an SEO job candidate? (Select all
that apply.)
1 point
- How quickly a candidate can acquire new skills
- Current level of SEO skill and knowledge
- Their college GPA
- Whether or not the candidate is a good cultural fit
7.
Question 7
Why might an SEO hiring manager ask a job
candidate to perform a quick site audit? (Select all that apply.)
1 point
- To see if a candidate can identify issues to be addressed and make recommendations
- To ensure the candidate only has a basic understanding of SEO issues
- To assess the candidate’s ability to work well with graphic artists
- It mirrors a task the candidate would have to do if hired
8.
Question 8
Which of the following should a SEO job
candidate include in their LinkedIn profile to attract potential employers? (Select all that apply.)
1 point
- Links to articles of SEO professionals you admire
- Key words related to SEO
- Link to a website you have created to demonstrate your skills in making a website more visible in search engines
- List of SEO skills that appeal to employers, such as HTML proficiency
9.
Question 9
What is something SEO professional Dave Lloyd
suggests you do to help learn how to improve a website’s ranking in a
search engine?
1 point
- Randomly try out various key words on your site to see what helps its rank
- Ask friends to visit the site to boost its ranking
- Place a unique sentence somewhere on your website and then search for it
- Link your site to your Facebook profile
10.
Question 10
Suppose you have 1-3 years SEO-related experience, you’ve built your own website and know the basics of HTML, and you have one year of experience working in a company; for which position would you be best qualified?
1 point
- In-house Junior SEO Analyst
- In-house Senior SEO Analyst
- Agency Junior SEO Analyst
Week-2
Evolution of SEO
1.
Question 1
What
is the primary method by which robots (crawlers, spiders) discover new web
pages?
2 points
Google
and other search engines manually add new sites to an index on a regular basis
Webmasters
submit their sites to be indexed
User
queries activate robots and cause them to begin searching the web
Robots follow the path created by websites
linking to each other
2.
Question 2
True or False: Search engines have evolved to the point where the relevance and density of keywords are no longer a ranking factor for websites.
2 points
True
False
3.
Question 3
The
person widely referred to as the creator of the World Wide Web is:
2 points
Ted Nelson
Gerard Salton
Vannevar Bush
Tim Berners-Lee
Alan Emtage
4.
Question 4
According to this course, which of the following is the first true “search engine”?
2 points
ARCHIE
WWW Wanderer
SMART
ALIWEB
ARPANET
5.
Question 5
Google’s
version of sponsored links that appear for certain keywords is called:
2 points
AdWords
Overture
AdVerbs
Excite
AdSense
6.
Question 6
What does a robot determine about a new website
once it has analyzed it? (Select all that apply.)
1 point
The relevance of content to a user’s search
The quality of the site’s content
What topics the site should rank for
What the site is about
7.
Question 7
How was the Excite search engine unique for its
time?
1 point
It listed results as they were discovered on the Internet
It collected titles and headers of web pages using a linear search method
It ranked search engine results based on statistical analysis of word relationships
It did not provide a ranking system
8.
Question 8
In which of the following ways did the Yahoo search engine revolutionize web searching?
1 point
It created directories for users to navigate
It was the first to analyze word relationships
It was the first to index titles and URLs
It created headers to simplify searches
9.
Question 9
In the early 1990s, what was a primary debate regarding the identity of the Internet?
1 point
Should it restrict access to users based on geographical location?
Should it continue to exist, or was it already obsolete?
Should it be monetized or remain a free exchange of information?
Should it charge for user usage?
10.
Question 10
What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site?
1 point
Add your site to free services like Google Webmasters Tools
Submit your site directly to a search engine
Perform a search query
Week- 3
Current SEO Best Practices
1.
Question 1
In
the context of this course and of SEO, what is an algorithm?
2 points
All of these describe an algorithm
A
physical server system that stores and executes search commands based on specific
criteria
A
purpose-built program used to “crawl” and index websites
A loose collection of rules applied manually to discourage certain SEO practices
A piece of software designed to analyze content
and determine where it displays in search
A
set of standards put in place to penalize fraudulent or inappropriate websites
2.
Question 2
Which
of the following was not an algorithm update in the traditional sense? (Check all that apply.)
2 points
Brandy
Austin
Florida
Universal
Panda
3.
Question 3
SEOs
have determined that Google uses over _____ ranking factors that go into ranking
a website, and over _____ updates a year to their ranking and listing algorithms.
2 points
75, 60
500, 1000
50, 100
100, 200
200, 500
4.
Question 4
When
dealing with algorithm penalties:
2 points
A
site can be affected by multiple updates, but only if they occur near each
other
A site can be affected by multiple updates from
multiple time periods if issues are left uncorrected
All of the mentioned options are true
A
site can be affected by more than one update, but no more than two at once
A
site can be affected by multiple updates at once, but more severe penalties
will override smaller penalties
One site can only be affected by one update at a time
5.
Question 5
Once a manual penalty has been applied to your site, the only way to see any improvement in your rankings is to wait for the next round of algorithm updates.
2 points
True
False
6.
Question 6
Why do search engines need to adjust their algorithms frequently?
1 point
They want to ensure the authority of sites created without a clear SEO strategy.
All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.
Search engines face penalties if they do not frequently update their algorithms.
Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.
7.
Question 7
What does Google’s list of SEO best practices offer SEO professionals?
1 point
It provides guidelines for how to trick search engines into ranking a website first for a particular topic
It provides guidelines for deceptive SEO strategies
It offers guidelines on how to ensure websites are optimized for search
It offers guidelines on how to ensure websites are over-optimized for search
8.
Question 8
Which of the following “spammy” SEO practices did the Florida update target?
1 point
Defining a site’s neighborhood by linking to other related sites
Baiting users to their site with one product only to sell them a different product in the end
Use of the same text repeatedly in backlink profile
Repeating the same keyword in page title and on-page copy
9.
Question 9
Which of the following statements is NOT true concerning the Panda update?
1 point
It was designed to prevent sites with low quality content from ranking well in search results
It is not a one-time update. Panda updates continue to roll out from time to time.
Panda updates roll out gradually over several months
It was a one-time update that eliminated low quality websites from ranking well in search results
10.
Question 10
Which of the following are considered manipulative link practices? (Select all that apply.)
1 point
Link networks
Aggressive exact match anchor text
Paid links
Comment spam
11.
Question 11
What does Google’s Link Disavow tool do?
1 point
Allows website owners to remove spammy links
Allows website owners to remove their links to other sites
Rolls out the latest Penguin update to a site
Allows websites to remove links to high quality sites that boost a site’s authority
12.
Question 12
What is a “core algorithm update”?
1 point
It temporarily weakens an existing algorithm by deleting the beginning of its code
It permanently improves an existing algorithm by replacing parts that are outdated
It permanently improves an existing algorithm by rewriting it entirely
It temporarily improves an existing algorithm by replacing outdated parts
13.
Question 13
How was Google able to improve conversational searches with the Hummingbird update?
1 point
It upgraded from recognizing just location to also recognize synonyms
It upgraded by distinguishing between sound and conversation
It upgraded from recognizing voices to also identifying intent
It upgraded from recognizing just synonyms to also recognizing context
14.
Question 14
What types of sites had better visibility after the Pigeon update?
1 point
Recipe aggregators
Directories and restaurant guides
Blogs and restaurant menus
Online taxi services
15.
Question 15
How did the Mobile update change search engine results?
1 point
It applied a penalty to any site without a mobile-friendly version for users
It had a severe, negative impact on desktop search engine results for websites
It minimized the importance of having a mobile-friendly site for users
It began analyzing how mobile-friendly a site is when ranking mobile results
Week- 4
SEO of Today, Tomorrow and Beyond
1.
Question 1
According to the course, which
of the following have SEOs decided is no longer the most valid ranking factor?
2 points
Semantic analysis
Optimized content
Topic association
Link profile
Specific Keyword density
2.
Question 2
An extended, natural term or phrase that appears on a page and increases relevancy is known as a:
2 points
Focus
keyword
Semantic
relationship
Long-tail keyword
Dynamic
keyword
Synonym keyword
3.
Question 3
Semantic
analysis can be summarized as:
2 points
Looking
at how words are organized and cataloged on business sites
All of the above
Looking
at how words are related to a registered domain name
Looking at how words are related to each other
Looking
at how keywords relate to paid search results
Looking
at how “focus” keywords are related to keyword trends on related sites
4.
Question 4
Entity
Association is when:
2 points
A
search algorithm compares existing content with previously-penalized content
Software tries to determine if a query can be
matched to a specific individual or thing
Search
engine providers attempt to match a specific individual to their fraudulent
site(s)
Software
tries to determine if a query can be matched to a paid, branded link
A gatekeeper program tries to determine if the
user accessing a site is a real human or a bot
All of the above
5.
Question 5
When
considering the validity of a brand, search providers consider which factors?
2 points
Active social media presence
Valid contact information listed on homepage
Search volume based on brand name
Number of mentions around the web
Engagement with search providers to increase marketing
All of the above
6.
Question 6
Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?
1 point
Keyword usage and over-optimization
Topic modeling and association
Keyword analysis and number of backlinks
Analyzing the number of backlinks to the document
7.
Question 7
Topic Association is _______. (Select all that apply.)
1 point
Used by search engines to improve location identification capabilities
Utilized by search engines to analyze the theme or topic of a site
A method of linking to other websites based on their topic or theme
Used by search engines to determine relevancy and trustworthiness of a site
8.
Question 8
Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?
1 point
Determine a site’s keyword and use it repeatedly throughout the website
Perform your own, thorough semantic analysis of the site
String long tail keywords one after the other throughout the site regardless of how they make sense contextually
Determine a site’s keyword and then use words and phrases related to or synonymous with the focus keyword
9.
Question 9
Which of the following are true statements regarding why brands are carrying more importance in Google’s relevancy algorithm? (Select all that apply.)
1 point
Google does not appear to favor brands or associated entities with its relevancy algorithm
Smaller brands bring a greater variety of users to sites
Users appear to be more satisfied with search results when they see brands they recognize
Searchers’ familiarity with certain brands means they are biased towards them
10.
Question 10
What are some ways you can help your brand grow online? (Select all that apply.)
1 point
Develop social presence
Create great content
Don’t put resources into offline efforts
Acquire links from trusted sites
