Show the test group the new advertising and the control group the old advertising.

Calculate sales lift, adjusting for any differences between the test and control group.

Calculate sales in both the test and control group given existing advertising.

Expose both the test and control group to the old advertising.

By JAMD Bokhtier

This is JAMD Bokhtier's website.He is a passionate Marketer who dreams,talks,learns and teaches all about Marketing,the owner & the founder of "Life Style Consultant", a specialist in "Digital Marketing" and a Sophophilic.

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