Which of the following factors is required to establish causality?
Sales increase.
A competitor increased their price by the same amount as your brand.
Sales decrease.
When no changes occur in the marketing mix there is no change in sales.
Sales increase.
A competitor increased their price by the same amount as your brand.
Sales decrease.
When no changes occur in the marketing mix there is no change in sales.
4. Question 4 Choose the 4 parameters needed to understand EVM 1 / 1 point BCWP BCAC BDWD BCWS ACWP
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