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4. Question 4 Who bought (and saved) The Washington Post in 2013? 1 point   a) Rupert Murdoch   b) Elon Musk   c) Jeff Bezos

2. Question 2 Which of the following traits are essential when producing brand journalism content? 1 point   a) Several channels   b) Creativity   c) Verification

1. Question 1 Free media coverage for relevant brand content is called… 1 point   a) Earned media   b) Owned media   c) Liquid space

9. Question 9 What should be the primary definition of your online brand content narrative? 1 point   a) Quick   b) Relevant   c) Visual

2. Question 2 What approximate percentage of online users use ad blockers to avoid more interruptions ? 1 point   a) 10%   b) 30%   c) 60%

8. Question 8 What is the most effective way of creating a valuable connection with a future customer? 1 point   a) Producing expensive and high budget content marketing which…

6. Question 6 Which is the main reason behind audience fragmentation, from a media business perspective? 1 point   a) Political polarization   b) The digital divide   c) The…

5. Question 5 Product-centered marketing defines brand content, while user-centered marketing describes advertising. True or false?   1 point   True   False

3. Question 3 What is meant by niche audience?   1 point   a) A huge group of people who have low interest in a particular subject   b) A…

1. Question 1 What does the term Cacophony mean ? 1 point   a) An unpleasant mixture of loud sounds   b) The simplification of headlines in search of traffic…