8. Question 8 Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh? 1 point a) Guerlain b) Dior c) Hermes
6. Question 6 Approximately how much branded content and games are viewed or enjoyed through smartphones? 1 point a) 80% b) 55% c) 30%
5. Question 5 Gamification is more about keeping attention than attracting attention. True or false? 1 point a) True b) False
3. Question 3 Content curation is: 1 point a) ) Adding your own voice and value to a handpicked collection of content, gathered from a variety of sources that…
9. Question 9 There is only one age demographic group where roughly half of its population reads a daily newspaper: 1 point a) 20-25 years old b) 65…
8. Question 8 Which of the following is NOT true about journalism today? 1 point a) Editors in chief have less power than 15 years ago. b) Stories…
7. Question 7 In journalism, ‘convergence’ means: 1 point a) Sharing facilities, resources, staff or content b) Media concentration c) That the content of one newspaper is…
3. Question 3 Content syndication is an agreement by which an independent agency produces content for a big company inside their offices. True or false? 1 point a) True…
10. Question 10 A very high percentage of people get news online, but the conversations about the news are still predominantly offline. True or false? 1 point a) True…
6. Question 6 What is inverted pyramid style in journalism? 1 point a) Top heavy news story (the beginning contains the important information) b) Bottom heavy news story…
