What is the meaning of “relevant” content?
Question 3 What is the meaning of “relevant” content? 1 point a) Meaningful. b) Newsworthy. c) Impactful. 4.
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Which is the main reason behind audience fragmentation, from a media business perspective?
Question 2 Which is the main reason behind audience fragmentation, from a media business perspective? 1 point a) Political polarization. b) The digital divide. c)…
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Nicholas Carr’s concept of “ecosystem of permanent distraction” refers to:
1. Question 1 Nicholas Carr’s concept of “ecosystem of permanent distraction” refers to: 1 / 1 point a) The overwhelming amount of content available for audiences. b) The presence of advertisements…
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Augmented reality (AR) is considered the fastest-growing sector in gamification, offering an interactive experience of a real-world environment where real objects are ‘augmented’ by computer-generated multi-sensory perceptual information. What other names does it receive?
10. Question 10 Augmented reality (AR) is considered the fastest-growing sector in gamification, offering an interactive experience of a real-world environment where real objects are ‘augmented’ by computer-generated multi-sensory perceptual…
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An effective tool for boosting engagement with very different types of content is adding a leaderboard. Leaderboards always track person-to-person or team-to-team competition. True or false?
7. Question 7 An effective tool for boosting engagement with very different types of content is adding a leaderboard. Leaderboards always track person-to-person or team-to-team competition. True or false? 1…
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Which app is generally considered as a great example of how to use badges in order to engage users?
4. Question 4 Which app is generally considered as a great example of how to use badges in order to engage users? 1 point a) Twitter b)…
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Transmedia storytelling implies:
2. Question 2 Transmedia storytelling implies: 1 point a) No interaction from the user b) Some interaction from the user c) A high level of interaction from…
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What does Inbound Marketing mean?
1. Question 1 What does Inbound Marketing mean? 1 point a) A marketing technique which consists of ‘bouncing’ from one channel to the other in order to address different…
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LinkedIn’s progress bar when you complete your profile is a form of gamification. True or false?
9. Question 9 LinkedIn’s progress bar when you complete your profile is a form of gamification. True or false? 1 point a) True b) False
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Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh?
8. Question 8 Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh? 1 point a) Guerlain b) Dior c) Hermes