6. Question 6 When providing a product and/or service to customers and in order to retain them, what must institution managers take into account? 1 point Different…
5. Question 5 Why is brand positioning important? 1 point It supports the implementation of the strategy of an institution. It increases the competitive advantage of an institution….
4. Question 4 What should managers do to position a brand? 1 point They should focus on the weaknesses of the institution and justify them. They should avoid…
3. Question 3 What is important for a manager to do before implementing market segmentation? 1 point Implement IT solutions to target as many consumers as possible…
2. Question 2 What does a manager need to do to create a brand? 1 point Impose the his or her needs and wants onto the consumer without taking…
1. Question 1 A manager of a cultural institution should apply branding to… 1 point Create a sense of belonging. Create a connection between the consumer and the…
7. Question 7 Cultural institutions face the challenge of co-creating value. What can managers do? 1 point Share information and ideas with the public, acknowledging the role of visitors…
3. Question 3 What is a cultural institution’s visitors’ satisfaction given by? 1 point The interaction between the offer of the cultural institution and the individual traits of the…
1. Question 1 According to the experiential perspective, what is the buying process of a visitor driven by? 1 point Rationality Feelings Emotions …
10. Question 10 What can a manager leverage on in order to enhance a visitor’s experience? 1 point The distance (physical and psychological) of the visitor with the work(s)…
