9. Question 9 A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art… 1 / 1 point represents the product orientation…
2. Question 2 Why is the management of value chain important in the heritage management? 1 / 1 point To better understand the value of the products sold or offered by the…
1. Question 1 Why is digital transformation in cultural organizations important? 1 / 1 point To allow access through personal devices and decrease the number of cultural institutions open to the public….
5. Question 5 Digital transformation is a useful strategy to: 1 / 1 point find innovative ways to engage visitors. attract elder segments of the population. save money and time
4. Question 4 What is the combination of primary and secondary activities important for? 1 / 1 point To make profits to be divided with the shareholders of the institution. To…
3. Question 3 Activities in a cultural institutions could be divided in: 1 / 1 point Expensive and cheap. Primary and secondary. Internal and outsourced.
2. Question 2 Once a manager has understood the needs and wants of the markets and has effectively met their demand, what is a possible threat to customer satisfaction? 1 point…
1. Question 1 What is the GAP model useful for? 1 / 1 point Better understanding when and where visitor dissatisfaction happens Solving internal coordination issues among staff members Reaching…
5. Question 5 How can you create “promoters” of your organization? 1 / 1 point You should create the best product in terms of feature, price, and quality. By implementing the…
3. Question 3 Imagine a manager of a cultural institution which is facing “customer dissatisfaction.” What should he or she do? 1 / 1 point Increase the services offered to customers …
