5. Question 5 In order to make a greater impact on society you should consider needs and expectations of your current visitors only. 1 / 1 point FALSE TRUE
4. Question 4 How can market segmentation be implemented? 1 / 1 point By identifying three characteristics which define all the visitors of a cultural institution. By grouping customers into different…
3. Question 3 What does targeting refer to? 1 / 1 point The regional cultural offering of the cultural institution. The selection of a specific segment of visitors to which the…
2. Question 2 What is segmentation important for? 1 / 1 point Understand the group of visitors to which the cultural institution wants to refer to. Homogenize the product and service…
5. Question 5 What is quality in the heritage management context? 1 point It is a subjective concept that can be declined in intrinsic quality and perceived quality. …
2. Question 2 What does a manager of a cultural institution who has a more artistic approach do? 1 / 1 point He would focus on the intrinsic value of the product,…
1. Question 1 What does the organizational culture of cultural institutions represent? 1 / 1 point Satisfying a basic need they have. A unique trait of each organization The way…
3. Question 3 A museum which has no marketing services or attention to the visitors, but focuses on greatness the work of art… 1 / 1 point represents the market orientation approach….
4. Question 4 Imagine that you are entering in the Louvre Museum. 1 / 1 point Your are doing it because you have some expectations to be met and expect to gain…
