Fundamentals of Social Media Advertising | Online Course Support

Let’s say you’re advertising a new video game on Instagram. You want your ads to be seen by people with similar interests as your current followers, but limit the age range to people under 35. Which advertising targeting option should you use? 

2. Question 2 Let’s say you’re advertising a new video game on Instagram. You want your ads to be seen by people with similar interests as your current followers, but…

Fundamentals of Social Media Advertising | Online Course Support

True or false? When creating an ad on Facebook, you can target specific demographics, interests or behaviors. 

7. Question 7 True or false? When creating an ad on Facebook, you can target specific demographics, interests or behaviors.  1 / 1 point   False True     Correct! You can use…

Fundamentals of Social Media Advertising | Online Course Support

Let’s say you run a shop in Atlanta that sells disc golf equipment . You haven’t started your online store yet so you want to drive people to your physical location. Which Facebook Ads Manager objective should you choose?

6. Question 6 Let’s say you run a shop in Atlanta that sells disc golf equipment . You haven’t started your online store yet so you want to drive people…

Fundamentals of Social Media Advertising | Online Course Support

Let’s say you’re advertising on Instagram for the life insurance division of a major company. You want your ads to be seen by people in the American Northeast over the age 50. Which advertising targeting option should you use?

2. Question 2 Let’s say you’re advertising on Instagram for the life insurance division of a major company. You want your ads to be seen by people in the American…

Fundamentals of Social Media Advertising | Online Course Support

Let’s say you have a food magazine that you’re promoting an Instagram post for. Your goal is to build a larger following on Instagram to eventually grow your business. Your promoted post should direct users towards: 

1. Question 1 Let’s say you have a food magazine that you’re promoting an Instagram post for. Your goal is to build a larger following on Instagram to eventually grow…

Fundamentals of Social Media Advertising | Online Course Support

What action would a business want its customers to take if it selects “Get More Website Purchases” as its campaign objective when creating an ad on Facebook?

9. Question 9 What action would a business want its customers to take if it selects “Get More Website Purchases” as its campaign objective when creating an ad on Facebook?…

Fundamentals of Social Media Advertising | Online Course Support

Which Facebook campaign objective should be selected to generate sales on a website or app?

8. Question 8 Which Facebook campaign objective should be selected to generate sales on a website or app? 1 / 1 point   Traffic Brand Awareness Conversions Reach     Correct! The Facebook…

Fundamentals of Social Media Advertising | Online Course Support

True or false? Once you’ve set a specific goal for your business that you’d like your Facebook ad to help you achieve, the next step is to choose the promotion or ad objective that matches your business goal.

7. Question 7 True or false? Once you’ve set a specific goal for your business that you’d like your Facebook ad to help you achieve, the next step is to…

Fundamentals of Social Media Advertising | Online Course Support

Let’s say you own an online specialty kitchenwares store. You want to get more people to sign up for your new newsletter that gives cooking techniques and highlights new products. Which Facebook Ads Manager objective should you choose for your campaign?

6. Question 6 Let’s say you own an online specialty kitchenwares store. You want to get more people to sign up for your new newsletter that gives cooking techniques and…

Fundamentals of Social Media Advertising | Online Course Support

Which of the following statements are true about Instagram Stories Ads? (Select all that apply)

4. Question 4 Which of the following statements are true about Instagram Stories Ads? (Select all that apply) 1 / 1 point   Stories have an intimate and personal feel that allows people…