For which of the following reasons do brand elements provide value to consumers?
11. Question 11 For which of the following reasons do brand elements provide value to consumers? 1 / 1 point To show the brand portfolio To list the brand values and…
In order to escape from the imitation-differentiation game, the company can:
9. Question 9 In order to escape from the imitation-differentiation game, the company can: 1 / 1 point Enhance the positioning of the brand Improve the customer experience Launch a…
What usually happens during the growth stage of the market lifecycle?
7. Question 7 What usually happens during the growth stage of the market lifecycle? 1 / 1 point The company that launched the product does not have competitors yet. Sales decline….
The first stage of the market lifecycle is the introduction. What is the objective the company should achieve?
4. Question 4 The first stage of the market lifecycle is the introduction. What is the objective the company should achieve? 1 / 1 point Giving to consumers the arms to comprehend…
Which of the following is a way to innovate the ratio of the value proposition and create value for customers?
2. Question 2 Which of the following is a way to innovate the ratio of the value proposition and create value for customers? 1 / 1 point Decreasing sacrifices Categorization …
During the consumption experience, customers tend to implement the so called consumption practices. Some of them are:
10. Question 10 During the consumption experience, customers tend to implement the so called consumption practices. Some of them are: 1 / 1 point Establishing criteria and sharing Integrating and sharing Categorizing…
What are the determinants of the expected value?
3. Question 3 What are the determinants of the expected value? 1 / 1 point The reasons why consumers buy and what consumers know about the product The ratio between benefits…
What is customer value?
What is customer value? The ratio between benefits and sacrifices
In order to assess the segmentation effectiveness, segments must be:
12. Question 12 In order to assess the segmentation effectiveness, segments must be: 1 / 1 point Diverse in customer preferences and measurable Significant in size and homogenous Measurable and…
What are points of parity?
10. Question 10 What are points of parity? 1 / 1 point Factors that are shared across competitors (often because they belong to the same product category) Factors that differentiate a…
