5. Question 5 “Ich” is a german company famous for its tradition. For celebrating its 100 years, it launched a new brand of beer on the market The bottle is…
3. Question 3 Sal and Marta love cooking together. He is Iranian and she is Italian. Once they were together in the kitchen and started discussing whether the yogurt should…
12. Question 12 Which of the following could be considered brand elements? 1 / 1 point Slogan and history Symbols and image Character and jingle
5. Question 5 How can laggards be defined? 1 / 1 point A minority of the market very resistant to change Those that tend to enhance the product awareness through the…
8. Question 8 Consumers can be classified along the product life cycles in different groups, such as: 1 / 1 point Early majority and laggards Conformists and inertial Inertial and…
3. Question 3 Which of the following is a stage of the purchasing experience? 1 / 1 point Shopping Information gathering and evalutation Emotional approach and evalutation Shopping…
2. Question 2 Which of the following is a way to innovate the ratio of the value proposition and create value for customers? 1 / 1 point Decreasing benefits Integration …
1. Question 1 The authenticity of a producer depends on which of the following? 1 / 1 point Social orientation and heritage Commitment and reputation Social orientation and methods of…
12. Question 12 Which of the following can brand elements be defined as? 1 / 1 point The set of strategies of the brand The elements that are most remembered by…
10. Question 10 Which of the following are primary associations? 1 / 1 point Celebrity endorsement and attributes Characters and country of origin Value and benefits
