3. Question 3 Sal and Marta love cooking together. He is Iranian and she is Italian. Once they were together in the kitchen and started discussing whether the yogurt should…
12. Question 12 What is an advantage of the standardization strategy? 1 / 1 point Higher efficiency Increasing efficacy Increasing effectiveness Advantage: Increasing Efficiency: companies can exploit communication,…
7. Question 7 What is the distribution channel? 1 / 1 point A decision regarding how many steps there should be between the producers and the end-user A channel of suppliers…
4. Question 4 Companies A and B produce red wine and are competing against each other in the same markets. They are both from Collio, Italy. How can their origin…
3. Question 3 Dina is Italian, but she lives in Mexico. When she moved there a few years ago, she did not like spicy cuisine much. As the time went…
10. Question 10 How can listing decisions be defined? 1 / 1 point The entire chain of distribution intermediaries from the supplier to the end-consumer Criteria used for listing all the…
9. Question 9 Who of the following are the actors that characterize the direct channel? 1 / 1 point Producers, retailers, and end-consumers Final customers and producers Producers, wholesalers, and…
7. Question 7 What is the distribution channel? 1 / 1 point A decision regarding how many steps there should be between the producers and the end-user The entire variety of…
2. Question 2 Which of the following should companies do in order to understand consumers’ tastes and habits? 1 / 1 point create a strong positioning segment customers based on their…
