Food & Beverage Management | Online Course Support

Dina is Italian, but she lives in Mexico. When she moved there a few years ago, she did not like spicy cuisine much. As the time went by, she started using many varieties of chili peppers. What is she doing?


By repeating product consumption, consumers start to assimilate and “produce” the products. Dina is doing so, introducing a new ingredient in her life, personalizing her way of consumption.

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