8. Question 8 Regarding the consumer buying decision process, the comparison process is based on… 1 / 1 point Creating the option matrix and integrating the evaluations. Establishing the evaluation criteria…
7. Question 7 Some of the activities that experts carry out are: 1 / 1 point Interpretation and categorization Interpretation and Evaluation Communication and Categorization
6. Question 6 Search goods are goods… 1 / 1 point whose quality can be ascertained only upon consumption. whose utility impact is hard to assess for the consumer even after…
5. Question 5 Experience goods are the goods… 1 / 1 point whose quality can be ascertained only upon consumption. whose experience is complex with high consumers involvement. that cannot…
4. Question 4 When are consumers required to make sacrifices? 1 / 1 point During the information search process When they are purchasing the product Along the entire customer experience…
2. Question 2 What is the primary goal of a product-oriented company? 1 / 1 point Maximizing products sales Reaching the maximum production capacity in the lowest possible time Making…
11. Question 11 What is market segmentation? 1 / 1 point It is subdividing the market into segments that are homogenous inside and heterogenous with respect to others. It is analyzing…
9. Question 9 The complexity of the experience depends on… 1 / 1 point The availability of the product and reputation of the brand. The depth of the assortment and the…
8. Question 8 When consumer involvement increases, the complexity of the buying process… 1 / 1 point Remains the same Increases Diminuishes As the level of involvement in…
4. Question 4 Consumer satisfaction is… 1 / 1 point the positive difference between perceived and expected values. the consumers perceptions of the product. the sensorial experience that takes place…
