4. Question 4 What should cultural institution managers leverage on in order to fundraise effectively? 1 / 1 point The emotional feeling of the potential donor only, to make sure that their…
2. Question 2 What does a cultural organization need to take into consideration when launching a new offering? 1 / 1 point Managers’ needs and wants Visitors’ needs and wants …
6. Question 6 How can managers ensure customer loyalty? 1 point By ensuring customers have an some sort of advantage in being loyal customers By avoiding giving out…
3. Question 3 What is segmentation used for? 1 point To identify a target segment To make strategic choices To gain a competitive advantage by understanding the…
10. Question 10 What does the success of a cultural institution depend upon? 1 point Playing alone in the competitive arena of the city …
9. Question 9 What should managers do in order to implement successful branding actions? 1 point Clearly set the message they want to convey to the consumers about their…
8. Question 8 What should you do to implement a successful branding strategy? 1 point Individually analyze each place within the city, treating them as autonomous pieces and not…
7. Question 7 A city which has coined a slogan… 1 point Will always be successful in its branding operation. Aims at representing what its citizens think about…
6. Question 6 When providing a product and/or service to customers and in order to retain them, what must institution managers take into account? 1 point Different…
5. Question 5 Why is brand positioning important? 1 point It supports the implementation of the strategy of an institution. It increases the competitive advantage of an institution….
