Why is city branding important?
6. Question 6 Why is city branding important? 1 point It moves from the studies of territorial marketing and treats the city itself as a product or service. It…
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What should a good manager of an art institution be able to do?
5. Question 5 What should a good manager of an art institution be able to do? 1 / 1 point Internally organize the resources available in order to achieve the institution’s goal…
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Before implementing market segmentation, what is important that a manager does?
4. Question 4 Before implementing market segmentation, what is important that a manager does? 1 / 1 point Implement IT solutions to target as many consumers as possible Identify the specific…
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What are some of the risks that the so-called “product orientation” has?
3. Question 3 What are some of the risks that the so-called “product orientation” has? 1 / 1 point The driver for artistic consumption might not be the intrinsic value of the…
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According to the experiential perspective, what is the buying process of a visitor driven by?
18. Question 18 According to the experiential perspective, what is the buying process of a visitor driven by? 1 / 1 point Feelings A primary need Rationality
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Vistiors’ participation…
15. Question 15 Vistiors’ participation… 1 / 1 point is unique and equal for any cultural institution. varies, depending on the level of participation by the visitor. is almost never…
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What should managers of cultural institution leverage on in order to fundraise effectively?
14. Question 14 What should managers of cultural institution leverage on in order to fundraise effectively? 1 / 1 point The rational part of the potential donors only, to maximize their donations…
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When is Customer Relationship Management (CRM) effective?
10. Question 10 When is Customer Relationship Management (CRM) effective? 1 / 1 point When the data is interpreted by external actors, with limited knowledge of the organization and sector’s peculiarities …
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A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art…
9. Question 9 A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art… 1 / 1 point represents the product orientation…
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Why is the management of value chain important in the heritage management?
2. Question 2 Why is the management of value chain important in the heritage management? 1 / 1 point To better understand the value of the products sold or offered by the…