Why is city branding important?
6. Question 6 Why is city branding important? 1 point It moves from the studies of territorial marketing and treats the city itself as a product or service. It…
What should a good manager of an art institution be able to do?
5. Question 5 What should a good manager of an art institution be able to do? 1 / 1 point Internally organize the resources available in order to achieve the institution’s goal…
Before implementing market segmentation, what is important that a manager does?
4. Question 4 Before implementing market segmentation, what is important that a manager does? 1 / 1 point Implement IT solutions to target as many consumers as possible Identify the specific…
What are some of the risks that the so-called “product orientation” has?
3. Question 3 What are some of the risks that the so-called “product orientation” has? 1 / 1 point The driver for artistic consumption might not be the intrinsic value of the…
According to the experiential perspective, what is the buying process of a visitor driven by?
18. Question 18 According to the experiential perspective, what is the buying process of a visitor driven by? 1 / 1 point Feelings A primary need Rationality
Vistiors’ participation…
15. Question 15 Vistiors’ participation… 1 / 1 point is unique and equal for any cultural institution. varies, depending on the level of participation by the visitor. is almost never…
What should managers of cultural institution leverage on in order to fundraise effectively?
14. Question 14 What should managers of cultural institution leverage on in order to fundraise effectively? 1 / 1 point The rational part of the potential donors only, to maximize their donations…
When is Customer Relationship Management (CRM) effective?
10. Question 10 When is Customer Relationship Management (CRM) effective? 1 / 1 point When the data is interpreted by external actors, with limited knowledge of the organization and sector’s peculiarities …
A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art…
9. Question 9 A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art… 1 / 1 point represents the product orientation…
Why is the management of value chain important in the heritage management?
2. Question 2 Why is the management of value chain important in the heritage management? 1 / 1 point To better understand the value of the products sold or offered by the…
