7. Question 7 What is the most effective way to achieve one of the goals of cultural institutions, such as developing knowledge? 1 point By engaging visitors and understanding…
6. Question 6 When consumers enter a cultural institution, they expect to… 1 point find the right context in which they can develop their experience and meet their needs…
5. Question 5 Imagine a room with a beautiful masterpiece by a famous painter, but with no tags, limited light, and no personnel. What does this mean for a visitor?…
4. Question 4 In order to enrich a visitor’s experience, the manager of an art institution should… 1 point avoid interfering with the customer experience in any way, leaving…
2. Question 2 What do rational consumers base their decisions on? 1 point Random preferences A full understanding of what they are looking for …
1. Question 1 What are consumers looking for when visiting a cultural institution? 1 point A compulsory visit to the art institution(s) Having fun and pleasure by visiting…
5. Question 5 What could be a possible way to interact and understand your audience? 1 point Assume the needs and wants of your audience. Organize a…
1. Question 1 What is audience engagement in a cultural instituion? 1 / 1 point It can be achieved through effective communication. It is a complex and difficult objective, that can…
5. Question 5 In order to make a greater impact on society you should consider needs and expectations of your current visitors only. 1 / 1 point FALSE TRUE
4. Question 4 How can market segmentation be implemented? 1 / 1 point By identifying three characteristics which define all the visitors of a cultural institution. By grouping customers into different…
