10. Question 10 What are the main differences between skimming and penetration pricing? 1 / 1 point With skimming, a company first sets high prices while with penetration pricing, the initial price…
9. Question 9 What can you do to win a standards battle with a competitor? 1 / 1 point Introduce yet another standard to confuse your competitor’s customers. Invest in strategic…
7. Question 7 What types of compatibility are there? 1 / 1 point Backward compatibility This is true. In the case of backward compatibility newer versions of a network good…
6. Question 6 Two software manufacturers are planning on each bringing a new software to the market, which are going to be incompatible with one another. If firms A and…
5. Question 5 How could you convince customers to adopt your technological standard and not a competing one? 1 / 1 point Offer another standard for a different product. Allow customers…
4. Question 4 What is typical for the adoption and critical mass stage in a network market? 1 / 1 point For most markets, the critical mass can be easily found. …
3. Question 3 What is a correct statement regarding the adoption of new technologies? 1 / 1 point The adoption of a network technology does not depend on the expected network size….
2. Question 2 Sony is thinking about introducing a new game console, called SONIX. As there are well known video game consoles on the market already, Sony needs to convince…
1. Question 1 Which of these statements are correct? Tick the right boxes. 1 / 1 point The adoption rate of a new technology is the largest in the beginning as the…
5. Question 5 In the context of network goods, what is true for a utility function Ui= ai+ n^α in which the dependent variable Ui is the utility for each…
