Sony is thinking about introducing a new game console, called SONIX. As there are well known video game consoles on the market already, Sony needs to convince its (potential) consumers that SONIX will be the standard in future. To reach critical mass quickly, Sony…

This is correct. Having a reputation as a well-known manufacturer is an advantage, as people already trust your firm and will be more likely to buy your products.

This is correct. Thus, Sony’s new product will get more attention immediately.

This is correct. By pre-announcing SONIX a few months ahead you can get consumers’ interest and delay their purchase decision of other rival products until SONIX is available.