How could you convince customers to adopt your technological standard and not a competing one?

This is correct. If customers don’t fear lock-in they will be more willing to choose your standard, as they can try it without the risk of getting locked-in to an inferior standard.

This is correct. This way you will be able to spread the word about your product more quickly as you give consumers an incentive to buy your product and promote it at the same time. The more people use your standard, the more attractive it will become.

This is correct. This will make your standard more attractive.