2. Question 2 When is expanding a firm’s scope into new businesses most likely to be beneficial? 1 / 1 point When the firm’s operating environment is highly predictable. When coordinating…
5. Question 5 Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke….
12. Question 12 Review: In a typical competitive life cycle, what pattern do we see? 1 / 1 point Emergent phase: many firms Growth phase: product success, new entrants Mature phase: market…
11. Question 11 Review: Which of the following most resembles a technology push? 1 / 1 point Customers complained about high fuel costs, so Toyota introduced the Prius. Apple customers want…
9. Question 9 Why is there inherent tension between global integration and local responsiveness? 1 / 1 point It is difficult for companies to compete locally because competition is often at a…
7. Question 7 Campbell’s Soup Company has decided to enter a new foreign market. They would like to avoid transportation costs for heavy canned goods, keep complete control over operations,…
1. Question 1 A multinational company is assessing its internationalization strategy. Which of the following is an example of local responsiveness? 1 / 1 point Changing menu items to match regional tastes…
4. Question 4 What advantage does licensing have over exporting? 1 / 1 point Use excess capacity to help with economies of scale Rapidly enter new markets Gain local cost…
2. Question 2 Packaged goods often require high levels of national differentiation, and are therefore produced within a country rather than imported / exported. This industry would typically have ______…
10. Question 10 Which of the following is a likely conclusion, given the graph below? 1 / 1 point International trade has stayed constant from 1990 to 2008. There are…
