Online Course Support | Social Impact Strategy: Tools for Entrepreneurs and Innovators

Blue Avocado sells _____________ [product] for American women [geography / customer]. Among its competitors, Blue Avocado’s key ___________ include style, portability, and affordability. Blue Avocado’s competitive analysis revealed that it was not competitive on __________ , which they through they could overcome by making some other key advantages known, including their green mission, female team, and B corp certification. (Choose one option that correctly completes all three parts of this statement)

 

… goals

… brand.

 

… differentiators

… price

 

… disadvantages

… color.

 
 

Yes. Blue Avocado sells reusable grocery bags [product] for American women [geography / customer]. Among its competitors, Blue Avocado’s key differentiators include style, portability, and affordability. Blue Avocado’s competitive analysis revealed that it was not competitive on price, which they through they could overcome by making some other key advantages known, including their green mission, female team, and B corp certification.

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