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10. Question 10 What does the success of a cultural institution depend upon? 1 point         Playing alone in the competitive arena of the city    …

9. Question 9 What should managers do in order to implement successful branding actions? 1 point   Clearly set the message they want to convey to the consumers about their…

8. Question 8 What should you do to implement a successful branding strategy? 1 point   Individually analyze each place within the city, treating them as autonomous pieces and not…

7. Question 7 A city which has coined a slogan… 1 point   Will always be successful in its branding operation.   Aims at representing what its citizens think about…

6. Question 6 When providing a product and/or service to customers and in order to retain them, what must institution managers take into account? 1 point        Different…

5. Question 5 Why is brand positioning important? 1 point   It supports the implementation of the strategy of an institution.   It increases the competitive advantage of an institution….

4. Question 4 What should managers do to position a brand? 1 point   They should focus on the weaknesses of the institution and justify them.   They should avoid…

3. Question 3 What is important for a manager to do before implementing market segmentation? 1 point        Implement IT solutions to target as many consumers as possible…

2. Question 2 What does a manager need to do to create a brand? 1 point   Impose the his or her needs and wants onto the consumer without taking…

1. Question 1 A manager of a cultural institution should apply branding to… 1 point   Create a sense of belonging.   Create a connection between the consumer and the…