2. Question 2 Once a manager has understood the needs and wants of the markets and has effectively met their demand, what is a possible threat to customer satisfaction? 1 point…
1. Question 1 What is the GAP model useful for? 1 / 1 point Better understanding when and where visitor dissatisfaction happens Solving internal coordination issues among staff members Reaching…
5. Question 5 How can you create “promoters” of your organization? 1 / 1 point You should create the best product in terms of feature, price, and quality. By implementing the…
3. Question 3 Imagine a manager of a cultural institution which is facing “customer dissatisfaction.” What should he or she do? 1 / 1 point Increase the services offered to customers …
1. Question 1 What is customer satisfaction? 1 / 1 point The feeling that a customer has before entering a cultural institution The positive difference between what the consumer expects and…
5. Question 5 Why is the Net Promoter Score important? 1 / 1 point It helps understand the impact that commercials have on attracting new visitors. It helps management understand why…
4. Question 4 What should cultural institution managers leverage on in order to fundraise effectively? 1 / 1 point The emotional feeling of the potential donor only, to make sure that their…
2. Question 2 What does a cultural organization need to take into consideration when launching a new offering? 1 / 1 point Managers’ needs and wants Visitors’ needs and wants …
6. Question 6 How can managers ensure customer loyalty? 1 point By ensuring customers have an some sort of advantage in being loyal customers By avoiding giving out…
3. Question 3 What is segmentation used for? 1 point To identify a target segment To make strategic choices To gain a competitive advantage by understanding the…
