18. Question 18 According to the experiential perspective, what is the buying process of a visitor driven by? 1 / 1 point Feelings A primary need Rationality
15. Question 15 Vistiors’ participation… 1 / 1 point is unique and equal for any cultural institution. varies, depending on the level of participation by the visitor. is almost never…
14. Question 14 What should managers of cultural institution leverage on in order to fundraise effectively? 1 / 1 point The rational part of the potential donors only, to maximize their donations…
10. Question 10 When is Customer Relationship Management (CRM) effective? 1 / 1 point When the data is interpreted by external actors, with limited knowledge of the organization and sector’s peculiarities …
9. Question 9 A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art… 1 / 1 point represents the product orientation…
2. Question 2 Why is the management of value chain important in the heritage management? 1 / 1 point To better understand the value of the products sold or offered by the…
1. Question 1 Why is digital transformation in cultural organizations important? 1 / 1 point To allow access through personal devices and decrease the number of cultural institutions open to the public….
5. Question 5 Digital transformation is a useful strategy to: 1 / 1 point find innovative ways to engage visitors. attract elder segments of the population. save money and time
4. Question 4 What is the combination of primary and secondary activities important for? 1 / 1 point To make profits to be divided with the shareholders of the institution. To…
3. Question 3 Activities in a cultural institutions could be divided in: 1 / 1 point Expensive and cheap. Primary and secondary. Internal and outsourced.
